Création 360°
Based in Biarritz, this high-end pastry brand is aimed at the world of events. Kanlee represented french excellence during G7 summit in 2018.
The brand gave free rein to my creativity, and a total confidence to my knowledge. I made every visuals of the brand from the logo to the website through commercial brochures.
Logotype
I made a few logotype proposals, the only constraint was to add a canelé shape. The client made the final choice.
I choose this orange as the main color of the brand guidelines, because it’s tasty and modern.
I collected more than 50 photos, that I retouched with Adobe Lightroom and Photoshop.
I used some vertical formats to make animated gifs playing with depth of field. Ideal for social networks like Instagram !
Photo-shoots
In order to dispose visuals representing the high-end ambition of Kanlee, I organized and managed 3 photo shoots in basque country.
The goal was to create the most qualitative product photos, I prioritized close-up photo series, playing with the contrast of a sober background.
Website
I built a showcase website to develop online presence of the brand. It was a great way to expose the beautiful product photos that we took.
Brochure
I redacted a commercial brochure in english and french, and designed it with InDesign.